November Android Tablet Market Analysis Report

December 28, 2021

In the Android Tablet PC market in November 2012, there was a small range of fluctuations in brand awareness, but the top three brands remained unchanged. From the perspective of the product's feature structure, although the attention rate of the Android 4.1 system has started to increase significantly, in the short term, the market will still be dominated by Android 4.0-based products.

Report points:

· Brand focus: Samsung, Lenovo and Newman ranked first, fifth, and Huawei’s brand awareness rankings by 1 place respectively, while Asustek’s fell by 2 places.

Product Watch List: Six branded products were included in the product watch list this month. Among them, Google Nexus 7’s product visibility rose to second place.

* Product price segment: 1000-1999 yuan product popularity is still the highest, at the same time, this month's tablet PC market, the price of products under 1,000 yuan 11 new.

Product feature structure: The proportion of products using the Android 4.1 system has increased significantly, and the adoption of 16GB storage capacity has continued to decline.

First, the brand attention pattern

Samsung, Lenovo, Newman ranked in the top three

In November 2012, Samsung still remained the most watched brand on the Android tablet market. With 25.5% attention, it ranked first in the brand watch list. Lenovo and Newman ranked second and third in the brand list with 17.9% and 10.4% respectively. In addition, the brands with more than 5% attention are Google and Yuan Dao.

· Brand watch list ranking small fluctuations

Compared with the data in October, in the Android Tablet PC market in November 2012, the brand focused on a small range of fluctuations in rankings. Among them, the five elements and Huawei's brand attention rankings each rose 1 place, while Asustek is a drop of 2 places. The changes in the ranking of these brands are all concentrated in the sixth to eighth places.

Second, product attention to the pattern

(a) product popular models

· A total of 5 brand products short-listed products concerned

In November 2012, on the Android tablet market, there were a total of five brands of products that were shortlisted for this month’s product list. Among them, Samsung had the most products on the list, up to five. Lenovo next has two products on the list, while Google, Yuan Dao, and Newman each have a product list.

· Product awareness of Google Nexus 7 increased

This month's Android tablet market, Google Nexus 7 product attention increased slightly from 6.6% last month to 8.2% this month, an increase of 1.6 percentage points. Its product attention ranking also rose from the previous third to second place this month.

· 16GB storage capacity products on the list of 7

This month's Android tablet product watch list, a total of 10 products in the list of a total of 7 products using 16GB of storage capacity, while the remaining 3 products are using 8GB of storage capacity.

· 10.1 inch and 7 inch products on the list more

Looking at the screen size adopted by the product, of the 10 products on this month's list, four products with 10.1-inch and 7-inch displays were used, while the remaining two models were used with 9-inch and 9-inch models, respectively. 8-inch display.

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